Virtual Reality, for a true experience of color


From the 9th until the 14th of April, during Milan Design Week, Novacolor presented a preview of its Virtual Reality, a project that will be completed and launched within next June. 
The virtual experience gives the possibility to get closer to Novacolor world with three different moods and four rooms, dedicated pieces of furniture, overview of the home exteriors, background music, for an immersive and emotional experience. After choosing the room, the user can select and apply on the main wall one of Novacolor decorative finishes, each of them complete with a proposed combination of MATmotion flat paint to be applied on the wall next to it. 
The possibility to imagine Novacolor finishes within a residential architectural project becomes real!