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Revue de presse
7 May 2019
Événements
Novacolor launch in South Australia
Adelaide Custom Coatings presents THE NOVACOLOR LAUNCH ! Join us to celebrate the much-anticipated launch of Novacolor in South Australia on the 9 th of May 2019 , from 6 to 9 PM, at National Wine Centre - Corner of Botanic & Hackney Roads, Adelaide, South Australia. As special guests there will be the Novacolor Australia Ambassador - Alan Jamieson , the Director of Novacolor Australia - Caroline Jamieson , Ryan Robinson and Andrew Young - Directors of Adelaide Custom Coatings. See the latest trends direct from Italy, while rubbing shoulders with like-minded designers, builders, and architects. HIGHLIGHTS Presentation from Novacolor Australia • Interactive product demonstrations by Alan Jamieson • 3-hour food and beverage package • Live music and much more... **Limited spots available** RSVP IS A MUST RSVP by 28th of April 2019 admin@adelaidecustomcoatings.com.au
6 May 2019
Événements
Wall2Floor Maintenance Kit out now!
Designed also for the final users, Wall2Floor Maintenance Kit consists of three products: Wall2Floor Detergent, a daily cleaning detergent, Wall2Floor Sealer Idro-Oleo Repellente , a surface protection restoring water and oil repellent sealer, Wall2Floor Maintenance Wax , a revitalizing wax. With Wall2Floor Maintenance Kit, you can restore the surface protection from dirt and scratches deriving from everyday use following wear of the protective film.
8 April 2019
Événements
Virtual Reality, for a true experience of color
From the 9 th until the 14 th of April, during Milan Design Week , Novacolor presented a preview of its Virtual Reality, a project that will be completed and launched within next June. The virtual experience gives the possibility to get closer to Novacolor world with three different moods and four rooms , dedicated pieces of furniture, overview of the home exteriors, background music, for an immersive and emotional experience. After choosing the room, the user can select and apply on the main wall one of Novacolor decorative finishes , each of them complete with a proposed combination of MATmotion flat paint to be applied on the wall next to it. The possibility to imagine Novacolor finishes within a residential architectural project becomes real!
11 March 2019
Événements
Broken Nature, the beauty of time
«La beauté imparfaite, impermanente et incomplète» . C’est le concept ancien mais toujours actuel de Wabi-Sabi , provenant de la philosophie japonaise et basé sur l’acceptation de la fugacité des choses. Wabi identifie la simplicité, la fraîcheur, le silence, l’élégance de la spontanéité. Sabi est la beauté et la sérénité que nous acquérons en vieillissant. Novacolor épouse ce concept qui s’étend de la beauté jusqu’à la nécessité d’un changement pour la préserver. Cette année, l’objectif de Novacolor est de concentrer ses efforts dans cette direction, en essayant d’influencer de manière réactive les habitudes des consommateurs et en changeant radicalement les processus de production avec la création de plusieurs «produits naturellement imparfaits mais beaux» .
11 March 2019
Événements
Decorizer, the creatives’ app
Novacolor presents Decorizer , the new app dedicated to applicators, professionals and lovers of color. Create your list of Novacolor colors, insert the finishes that are closer to your preferences and needs; apply the textures to the available augmented reality pictures, which have been categorized by “mood” (classic, modern and contemporary), or to a photo of your own personal room. . You can choose the finishes from our Decorative textures and/or from our flat paint color swatch for inside or outside use. Select a tint from an image in the Gallery or take a picture with the Camera of your mobile device, using Color-Picker or the CUBE . Create your own personal projects , using the wide selection of colors available, assign a name to your file and use the Paint Calculator , a tool that allows you to know the amount of product needed based on the m 2 of your project. Register via e-mail , Facebook , Google+ or WeChat to save an unlimited number of Projects. . Find out more about Novacolor products! For each of them there is an information sheet with technical , safety and brochures . For further details you can access the product page on the website , where you will also find the dedicated Tutorial Video . Share your project via one of the apps on your device. Buy the complete version of Decorizer by Novacolor for just € 3.99 to have the possibility to read any color using the CUBE and identify the most similar shade among our finishes. You will also have the possibility to send an order to your nearest dealer, geo-localized on the map, and create your own list of favorite dealers . Freely available on Google Play and Apple Store!
30 July 2018
Événements
Novacolor @ ArtFusion Event with Metallics & Technology
Novacolor is Gold Parner of ArtFusion Event , the most important event in Colorado dedicated to artists and decorators. From the 1 st to the 5 th of October, there will be workshops and entertainment , while on the 3 rd of October there will be an exhibition of works realized by all the artists and masters applicators who will take a workshop during the event. Novacolor will be represented by the master applicator Massimo Giuliani , Novacolor Ambassador 2016 with a Degree in the Art School of Ravenna (Italy) and over 15 years of international experience with our company. On the 2 nd of October, during Metallics and Technology workshop , Massimo will show how to apply Dune degradé effect and Extrawhite , Africa , Swahili , Animamundi metal core effect, Texi , Luce_wall painting striped effect and R-Stone . Fil rouge of these decorative paints is the elegance and the undoubted timelessness , together with their unique workability and sustainability . A unique chance to try our metallic products and achieve special texturized effects . We wait you at ArtFusion Event in Colorado, USA!
27 July 2018
Événements
Novacolor @ ArtFusion Event with Countertop & Metallo_Fuso workshop
Novacolor is Gold Parner of ArtFusion Event , the most important event in Colorado dedicated to artists and decorators. From the 1 st to the 5 th of October, there will be workshops and entertainment , while on the 3 rd of October there will be an exhibition of works realized by all the artists and masters applicators who will take a workshop during the event. Novacolor will be represented by the master applicator Massimo Giuliani , Novacolor Ambassador 2016 with a Degree in the Art School of Ravenna (Italy) and over 15 years of international experience with our company. On the 4 th of October, during Countertop & Metallo_Fuso workshop , Massimo will show how to apply products like Zeus & IRONic , Wall2Floor , R-Stone and Teodorico travertine effect on horizontal surfaces, and the way to protect them from scratches and water . Massimo will present also Novacolor product of the year: Metallo_Fuso , a modern decorative finish with liquid metal effect , for modern design walls and furnitures . A unique chance to try our easy to apply and organic products, and obtain special texturized effects . We wait you at ArtFusion Event in Colorado, USA!
19 July 2018
Événements
Novacolor colors requalify suburbs
Requalifying degraded neighborhoods of the cities through street art works. It's the main aim of an ambitious and very creative project, the Urban Art Contest 2018 , launched by the Faenza's association Distretto A, with the strategic partnership of Novacolor . The contest of this year had the main objective to ideally unify two different cities like Faenza and Palermo, both strongly linked to the territory. The project promoted by the Association Distretto A - Faenza Art District and Assiociation Punta Comune of Palermo, supported by a lot of sponsors including Novacolor , was won by the young Sardinian Tellas, an internationally known artist, who presented the works Terra e Mare (Earth and Sea), perfect expression of the souls of the two cities. The proposed art works tell about the opposites united by complementary elements, cold for the sea ( Mare ) and hot for the earth ( Terra ): a story made possible by the colors, from the matt finishing MATmotion by Novacolor , leakproof and ideal for the walling artistic productions. Water-based matt coatings , washable and anti-dripping , MATmotion colors are made to obtaine a uniform and continual patina on walls and ceilings, also on large surfaces. The quality and the guarantee of Novacolor became the main attractions of two old buildings in Palermo and in Faenza, returned to a new life thanks to the explosions of MATmotion colors and to the skill and creativity of the artist Tellas .
26 May 2018
Événements
Novacolor at the Biennale of Architecture in Venice
During the Biennale of Architecture , opening on 26th of May, Novacolor , leading company for indoor and outdoor decoration, announces its color for the city of the future: from MATmotion color collection , a nuance inspired by the word Freespace , title of one of the two important exhibitions where Novacolor will be the technical sponsor. The curators of the Biennale , Yvonne Farrell and Shelley Mc Namara , from the Irish studio Grafton Architects that signed the prestigious project of Bocconi University in Milan, have placed humanity at the center of architecture, focusing on the quality of the space, most of all the independent and free environments. The blue, the color chosen for the city of the future, recalls the idea of an endless space and reminds to the state of consciousness, peacefulness and harmony. The domestic environments and the common spaces we chose to spend our free time become a temple for the soul , where to rest and slow down to discover a more instinctive and human side of ourselves, free from the society’s ties. Within the Gardens of the Arsenale , Novacolor decorates the walls of the Venice Pavillon , creating an innovative and interactive path that becomes a Knowledge Space : information, therefore knowledge, is free and available to anyone and with any kind of goal.
25 May 2018
Événements
Novacolor never stops and opens in Seoul
Novacolor never stops and opens new showroom and training center in Seoul , South Korea, at IDC. Solution Co., 156, Jungdae-Ro. Wherever you are, Novacolor is there. We are waiting for you!
24 May 2018
Événements
A new opening for Novacolor. This time we fly in Moldova
A new opening for Novacolor with a showroom in Chișinău , Moldova. We wait you at BM Real International, Str. Alexander Pușkin, 58.
12 April 2018
Événements
Milan Design Week 2018 - A New Romance in Colors
New Romance in Colors è il nuovo concept che verrà presentato alla Milano Design Week 2018 da Novacolor, dal 17 al 22 aprile. Il romanticismo è di nuovo grande protagonista della progettazione degli ambienti, dopo anni di minimalismo ossessivo, di rigore volumetrico e decorativo. Le linee oggi tornano ad ammorbidirsi, gli angoli si smussano, il colore viene usato in modo sapiente dando di nuovo spazio alle gradazioni, alle contaminazioni. Si percepisce una nuova indulgenza, la volontà di costruire e vivere i propri spazi come un rifugio, come un tempio per l'anima dove rigenerarsi e custodire la bellezza. Per presentare al grande pubblico questo nuovo romanticismo fatto di colore e materia, Novacolor sceglie nuovamente l’obiettivo di Gianluca Cisternino e lo styling di Alessandra Salaris e realizza uno shooting romantico e ispirato alla natura i cui protagonisti sono stati i prodotti Novacolor che parlano di calce, di metallo, di minerali: Metallo_Fuso, CalceCruda assieme alla sua versione spessorata CalceCruda Intonachino, Archi+ Tadelakt e Mirror. CalceCruda , di cui esiste anche la versione spessorata CalceCruda Intonachino, è uno dei prodotti più amati di Novacolor anche perché mangia-formaldeide: è infatti capace di rendere più salubre l’ambiente eliminando eventuali concentrazioni nell’aria di questa sostanza. Metallo_Fuso è uno degli ultimi nati in casa Novacolor: si tratta di un rivestimento decorativo per interni che permette di trasformare le vostre superfici in vero metallo. Il tadelakt è una pregiata tecnica decorativa, frutto della antichissima tradizione artigiana marocchina. Per la sua grande resistenza all'acqua, nei secoli il tadelakt è stato scelto per impermeabilizzare le cisterne e poi per decorare bagni, facciate, hammam e fontane. Novacolor si è ispirata a questo materiale prezioso per il suo Archi+ Tadelakt: a base di calce idraulica, facilmente lavorabile, questo prodotto consente di ricreare gli effetti caldi e nuvolati tipici delle architetture del Maghreb. Infine, Mirror è il nostro stucco a base di calce extra lucido per decorazioni di superfici interne. È composto da grassello di calce aerea stagionato, inerti selezionati e modificanti reologici per garantire un'ottima lavorabilità.
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