Scic Cucine d'italia "wears" Novacolor!


SCIC CUCINE D'ITALIA, worldwide known kitchen manufacturer, invents while Novacolor decorates.

Soon available the new Scic'  Kitchen called Mediterraneum, embellished by Novacolor decorative solutions. Novacolor, the 40 years old boutique paint manufacturer,  opens up officially to the production of design finishes for the world of furniture (Kitchen, living and private wellness), with the support of a worldwide known and innovative partner like Scic. 

The strategic minds of both companies came up with this idea: how to support Design of the elements with new aesthetic, as well as new chromatic and visual solutions. 
Visionnaire by Novacolor is the product that will be applied in the new Mediterraneum kitchen. Visionnaire is an interior mineral coating that originates soft yet vibrant textures. Made of air lime, selected inserts and theologic modifiers that guarantee for an easy to apply procedure. The new Mediterraneum Collection is called "Le Terre" the earths, available  in four different shades: two grey, one light and one darker Tarquinia and Volterra, and two warmer colors, Tuscania and Etruria.

This partnership with SCIC marks the official start up of a new business model for Novacolor: the decoration of design elements. Increasingly performing materials, as a consequence of a team work of our Research and Development laboratories, able to meet the requirements of the building technologies adopted by  the furniture manufacturing process.  

Mediterranean Kitchen by Scic will be officially premiered at their flagship store in Milano, via Durini 19, within the happenings organized for the Milano Furniture show, I saloni del Mobile 2015. 

All walls in the reception area have been decorated with MATmotion by Novacolor, an super matt wall enamel, that certainly meets the demands of architectural firms around the world. Pure matt and visual sophisticated aesthetic make this product an absolute must do.