Novacolor at Biennale of Architecture - Venezia Pavillon


28 May – 27 November 2016

15th International Architecture Exhibition - Venezia Pavillon

“UP! Marghera on stage”
Novacolor, the story of color


Color has always been the protagonist of worldwide architecture. Colors and shapes are the sign of human creativity, a speachless story about the current status of the society. 

The path created by the new edition of the Biennale of Architecture in the Venezia Pavillon - focused on the recovery of those parts of the city left in decay such as the industrial area of Marghera - is for Novacolor a new occasion to tell a story throughout the color. 

In the last years, Novacolor has been partner of many other important events, internationally recognized. To mention some of the most recent, the latest Biennale of Architecture curated by the famous U.S. Architect Libeskind; Superdesign Show during Milan Design Week, HOMI exhibition in Milan. To decorate Casa Tre Oci during the exhibition dedicated to the famous photographer Helmut Newton (7 April - 7 August 2016), Novacolor has selected the most modern colors of MATmotion. During Milan Design Week Novacolor organized the ThakYou Show dedicated to all the architects and applicators working with Novacolor products.  

The distinguishing features of Novacolor's plasters and decorative paint effects create powerful design and sophisticated spaces. Not only walls but works of art, cutting-edge interior and exterior decors with trend-setting architectural volumes. Design in now “available” and affordable for everyone, with a new concept of recycling that respects history and architecture. 

Both traditional and contermporary, MATmotion by Novacolor interprets the English tradition mixed with the Italian taste. MATmtoion is a super matt emulsion, washable, anti-drop with low emissions of volatile compounds, indicated for interior walls and floors.