Broken Nature, the beauty of time


«The imperfect, impermanent and incomplete beauty». An ancient, yet very actual, concept from the Japanese philosophy of the wabi-sabi based
on the acceptance of things’ impermanence. Wabi identifies simplicity, freshness, silence, the elegance of spontaneity. Sabi is the beauty or serenity
that goes along with ageing.

Novacolor embraces this concept which opens the door to an image that ranges from beauty to the need of a change to preserve it. Novacolor’s goal for this new year is to concentrate its efforts in this direction. This means the attempt to influence responsively the consumer’ habits and a radical change of the manufacturing processes with the creation of more «naturally imperfect yet beautiful products».