MATmotion Color Trends 2021

Per tutti noi i colori sono gioia, per Novacolor i colori sono rivoluzione, per le emozioni che riescono a trasmettere e le sensazioni che fanno vivere. Novacolor ha selezionato sei colorazioni della linea  MATmotion  che esprimono proprio questo, una rivoluzione gioiosa che vuole migliorare il nostro futuro e riportare armonia ed equilibrio dentro e fuori i nostri spazi abitativi e di socializzazione. I Color Trend MATmotion 2021 sono: Globe - MM161 : il colore della pace, della purificazione, di un nuovo inizio. Le sensazioni del bianco rimandano alla purezza, incoraggiano l'ordine, la chiarezza mentale. In questa variante è reso più caldo da una punta di materia naturale e trova la sua dimensione sia nelle linee del moderno design sia in ambienti più classici. Ophelia - MM165 : un colore che trasmette affetto, amore e protezione, che ha influenza sui sentimenti convertendoli in gentili, soavi e profondi. Il rosa è anche il simbolo della speranza, un colore positivo che incute un senso di sicurezza e di ottimismo vero il futuro. Un colore che calma gli istinti primitivi e attenua i sentimenti di rabbia. Falstaff - MM169 : colore associato al calore, al vigore, alla salute e simbolo dell’armonia interiore, dell’accoglienza, del tepore e dell’incoraggiamento. Induce calma, risveglia l’attenzione, stimola a parlare ed ascoltare. È consigliabile il suo utilizzo per tinteggiare le pareti degli ambienti in cui si parla e si accolgono le persone. Cleo - MM173 : una sfumatura medio scura di giallo che aiuta a dare luminosità agli spazi più bui e che evoca piacevoli sensazioni, associate alla dolcezza del miele. Grazie alla vicinanza cromatica con l’elegante e prezioso oro, rende gli ambienti chic e leggermente sfarzosi. Ippolita - MM177 : colore verde oliva che prende il nome dall’omonimo minerale che ha un potere calmante sul sistema nervoso e riduce lo stress. È una tinta rilassante, elegante e distensiva che dona vivacità e briosità agli spazi domestici. Tybald - MM181 : Un colore che ricorda il cielo e le vaste distese d’acqua. Fin dall’antichità legato all’elevatezza d'animo e ai buoni sentimenti. Come simbolo dell’acqua è un colore che pulisce, nutre , rinfresca, purifica, trasforma le sostanze dissolvendole, le rende mescolabili. MATmotion Color Trends : i colori dell'anno per Novacolor.

Novacolor opens a new "social" Showroom in Milan

In the street Corso Garibaldi 91 , in the heart of Brera district in Milan, Novacolor boutique company opens a space completely dedicated to color and decorative effects. Thanks to the participation, during the 2019 edition of the Fuorisalone, in the DOS project, Design Open' Spaces - realized by Re.rurban and Emilio Lonardo studios in collaboration with the Municipality of Milan and with the patronage of  Politecnico di Milano Design school - Novacolor had the chance to renovate a forgotten and disused urban space owned by the Municipality of Milan. This space – decorated by Novacolor with the warm earth colors of CalceCruda , Verderame_Wall Painting , MATmotion , Archi+ Pietra and, for the floors, Wall2Floor – has now been officially awarded to Novacolor by the Municipality of Milan, thanks to a training project for the weakest groups, which represents the concrete commitment the company is putting into the social sphere. Novacolor will not only renew the space, which has been inactive for a year now after the Fuorisalone experience, but will also return it to the city in the new guise of social showroom, where it will start a training project through which the best decorators and color experts of Novacolor will make available their professionalism to teach a new trade to categories in difficulty, dramatically increasing after the economic and social consequences of the ongoing pandemic. A concrete example of how private enterprise can collaborate with institutions and universities.

Novacolor per Casa das Freiras con Archi+ Concrete

Archi + Concrete protagonist of a new project signed by Mario Martins' studio. After the sophisticated project by Zauia House, the Portuguese architectural firm Mario Martins presents another residential work created with Novacolor's Archi+ Concrete. This is the redevelopment of a former car repair shop in the historic center of Lagos. The building is surrounded by a high wall that tells stories of occupations over the centuries and acts as a barrier on the road. Afterlife lives the ancient tranquility of a house with ancient Moorish features. The four bedrooms open onto the garden, a central courtyard which is a source of natural light and, above all, a privileged area for intensely experiencing the outdoor space. In addition to the four bedrooms, other spaces have been created such as the large living room with kitchen, but also the small secluded courtyards and the large patio with garden, organized around the swimming pool. Stimulating emotions with architecture is the key to Mario Martins’ work, Portuguese architect from Lagos, who has always transformed space into a concrete entity, so even emptiness becomes matter. The few surfaces of this house have all been treated with Novacolor's Archi+ Concrete to accentuate the sobriety of the building and to obtain the articulation of the gray cladding, such as natural stone on the floors and plasterboard on the ceilings. Archi+ Concrete is a mineral plaster coat in powder for interiors. It is made of well-seasoned hydrated lime putties, white cement, specific aggregates and rheological modifiers carefully selected to ensure an excellent workability. The particular grain curve of Archi+ Concrete and the possibility to overlap it with one or more layers of Fase Silossanica, acrylsiloxane colour wash (matt), ensures to achieve cutting-edge elegant concrete effects, in line with the newest trends in the interior design. Archi+ Concrete permits to achieve post-industrial concrete-look textures, with elegant soft colour washing shades. The thickness of Archi+ Concrete ensures high protection performances on the substrate where it is applied-on. The use of this kind of product has made it possible to create a project with a strongly sculptural character in geometric shapes, which plays with the clean cuts that allow light to pass through and at the same time underline the beauty of these architectures - sculptures.

Novacolor presents the new Joy Revolution Photobook

After two years, Novacolor launches the new PHOTOBOOK a useful marketing tool of 328 pages to be discovered. Inside, the company features the most interesting projects created with a wide range of products. An exciting journey that enhances the best decorative applications from metallics, minerals to concrete and the wide range of colors of the Matt line. For several years, Novacolor has started a real revolution in the world of color, made of research to obtain a new production system whose environmental impact is minimal and which allows consumers to choose performing and healthy products. Novacolor is an active and constant player in this global movement and was among the first companies to use biomass raw materials and study products that are not only sustainable but also functional to a new concept of living, linked to well-being and awareness. From this commitment were born formaldehyde-reducing products free of volatile organic compounds such as Puro_Titanium & VOC free, Africa, Antiche Patine, CalceCruda, Dune and Swahili. The company's vision is based on the belief that the decorations have the strength to create design environments thanks to the only distinctive feature of color and materiality. The spaces are enriched, the volumes open and interpret different personalities, all of them trendy. No more walls but works of art, design details and valuable architectural structures. Novacolor offers products to create environments where mental and physical well-being acquire a priority value. New innovative materials, the result of the most modern research and innovation in the field and developed according to a green approach, which meet traditional processing techniques and create surfaces to tell a all-Italian history. After years of obsessive minimalism, based on volumetric and decorative rigor, the lines return to soften, the corners become smooth, the color is used in a wise way giving again space to gradations, to contaminations. On the basis of these new inputs Novacolor proposes products such as Metallo_Fuso and Archi+ Tadelakt. Only by caring for nature we defend life and make it more joyful and in harmony with the world... a Joy Revolution is ready to conquer the world!

Sustainability is the future

Novacolor, a boutique colour company that has always been committed to environmental sustainability, is the first company ever in Italy and the first high-end decoration segment company worldwide to obtain  REDcert² certification , an important industrial sector certificate awarded to companies that invest significantly in sustainable raw materials. Founded in 2010 by German agricultural and biomass organizations to promote and certify the sustainability of biomass and biofuels, REDcert GmbH now responsible for the leading European sustainability certification scheme, and, through REDcert², certifies the sustainable use of agricultural raw materials and biomass in industrial and craft materials. The REDcert scheme is applicable to all operators in the value chain, and, in the decoration industry, Novacolor is the first ever manufacturer to obtain such an important recognition, achieved through its firm commitment to protect both final consumers and its workers, who are guaranteed to work only with materials that respect their health. REDcert² thus represents a important next step along the path to ever greater sustainability that Novacolor started three years ago, with the progressive replacement of resins from non-renewable sources. The new  Mass Balance  production system, certified by REDcert², was created through the partnership with the German chemical production company BASF, a company at the forefront of innovation and research into environmental protection. The system sees the replacement of fossil-derived materials with renewable resource materials derived from biomass. The sustainable biomasses used by Novacolor are made up of biological materials from waste that removes nothing from the nutritional chain of humans and animals. The use of such materials, modified through various processes to obtain both fuels and electricity, is a novelty in the production of decorative paints and varnishes, which allows consumers to make choices to change their buying habits in favour of environmentally friendly materials, without sacrificing quality. The environmental benefits are considerable, from a reduction in greenhouse gas emissions, deriving from a decrease in the consumption of fossil resources, to the recovery and re-use of waste otherwise destined for landfill or incineration. Using Novacolor products therefore allows consumers to actively participate in the virtuous selection of more environmentally friendly products. With the goal of combining the aesthetics of decorative products with the most advanced technologies in the chemical sector, Novacolor, through the Mass Balance and REDcert² certification process, has thus developed a series of products that maintain the highest quality standards without impacting the environment. Among these products are splendid decorative coatings with opulent, reflective metallic effects, such as  Dune, Dune Opaco, Africa  and  Texi , and textured metallic effects, such as  Swahili, Swahili Opaco  and  Luce_Wall Painting . There is also  Antiche Patine - Patina Minerale , the new silicate-based interior and exterior colour wash product,  Puro_titanium & VOC Free , the carbon footprint reducing opaque interior mineral paint, and  R-Stone , the stone and aged patina effect decorative finish. High quality standards and sustainable production are the two cornerstones with which Novacolor projects itself into the future, not only to orient itself towards protecting the environment, but with a pioneering, broader mission to allow consumers to change their buying habits in favour of greener materials, and to lead a viable path forward for other companies wishing to change approach in the production of decorative paints and varnishes. At the end of November, the company from Forlì, Italy, is also set to achieve  ISO 14001  certification regarding its management systems for monitoring environmental impacts and systematically and consistently improving sustainability.