Novacolor in U.S.A. at Maison&Objet Americas. Our target: strenghten the presence of Novacolor and the relationship with the local partner

The boutique company specialized in decoration reaches the States with the first edition of Maison&Objet Americas. A chance to strenghten the realtionship with the local partner and clients. A spring full of news for Novacolor. The boutique company,specialized in decorative finishes for architecture and interior design, renovate its presence in the North American market attending the exhibition Maison&Objet Americas, scheduled from today until May 15 in Miami Beach, Florida.  Maison&Objet Americas, in this first edition, repeat the format of the well-known Maison&Objet Paris, established few years ago in the capital of France and become a reference point for interior design. Following the positive outcomes of the participation to Singapore in 2014, Novacolor attends the event in Miami focusing on four products with strong personality and aesthetic impact: Archi+ Concrete, Ironic, Verderame_wall painting and Wall2Floor.  Archi+Concrete is a mineral plaster coat in powder, that permits to achieve a cement effect with soft yet vibrant colours.  Ironic is a decorative coating with rust effect, for interiors and exteriors.  Verderame_Wall Painting is a decorative coating with green copper oxidation effect. Wall2Floor is a seamless system for the decoration of interior walls and floors, to create seamless surfaces with no joints. From May 12 to 15 Novacolor will be display these products in H all C at the booth n.838 of  Miami Beach Convention Center.   Novacolor is working in the American market from several years, with positive outcomes. From 15 years, Novacolor successfully cooperate with Firenze Color, base in  Miami and   New York . Furthermore, in USA, Novacolor is the protagonist of an important project with Armani Casa.

Novacolor presents #architectforever

  The new challenge? Dare with the materials, win the time war. The boutique company specialized in decoration presents innovative solutions for architects and designers. Towards a new idea of textured decorative finishes.  This spring, Novacolor will be engaged in several important events in Milan. The boutique company, specialized in decorative finishes for the architecture and interior design, will launch #Architectforever. The project is an invitation, addressed to architects and designers, to oversee the idea of paint as a mere decorative element and to give to the works a new perspective with a temporal value. A cultural challenge, modern and innovative.  In April, during Milan Design Week, Novacolor will strengthen its relationship with architects and designers with several events dedicated to the project #architectforever. During the event Super Design 2015 , that will take place in the prestigious location of Superstudio in via Tortona, Novacolor will present the latest trends, the new generation solutions and the most exclusive products in architecture and design. The inspirational theme of the event “Open your mind” is the starting point for Novacolor Colour consultants, that have studied a suggestive space decorated with strong colour matches in the “Art Design” area, on the ground floor. Also the walls in the “Supertextile” area and the surfaces with IRONic oxidized effect at the entrance of the exhibition area are designed by Novacolor. The main focus: dare and innovation.  In the renowned setting of Palazzo Reale , during Elle Décor show “Design for life” , Novacolor will design the spaces. In particular, the reception desk will be characterized by a concrete effect featuring Archi+ Concrete, Novacolor mineral plaster coat in powder for interiors and exteriors with modern yet vibrant colours. A modern finish to be used in the most innovative projects of interior design. Other Novacolor products protagonist at Palazzo Reale, MATmotion, water-based matt emulsion, used to decorate the walls at the entrance.  Novacolor decorative finishes will be showcased also inside the Furniture Show at Loft booth, at DADA spa showroom in Mesero, at Scic Showroom in Via Durini, at De Padova Showroom in Corso Venezia and at Salmoiraghi & Viganò store in Corso Matteotti. Among the most modern products by Novacolor, the cement and the oxidation effects . Among the latest creations: - Verderame_Wall Painting: decorative coating with green copper oxidation effect  - Archi+ Concrete: mineral plaster coat in powder for interiors and exteriors, that permits to achieve a cement effect with soft yet vibrant colours. - IRONic: decorative coating with rust effect, for interiors and exteriors. 

Scic Cucine d'italia "wears" Novacolor!

SCIC CUCINE D'ITALIA, worldwide known kitchen manufacturer, invents while Novacolor decorates. Soon available the new Scic'  Kitchen called Mediterraneum , embellished by Novacolor decorative solutions. Novacolor, the 40 years old boutique paint manufacturer,  opens up officially to the production of design finishes for the world of furniture (Kitchen, living and private wellness), with the support of a worldwide known and innovative partner like Scic.  The strategic minds of both companies came up with this idea: how to support Design of the elements with new aesthetic, as well as new chromatic and visual solutions.  Visionnaire b y Novacolor is the product that will be applied in the new Mediterraneum kitchen. Visionnaire is an interior mineral coating that originates soft yet vibrant textures. Made of air lime, selected inserts and theologic modifiers that guarantee for an easy to apply procedure. The new Mediterraneum Collection is called "Le Terre" the earths, available  in four different shades: two grey, one light and one darker Tarquinia and Volterra, and two warmer colors, Tuscania and Etruria. This partnership with SCIC marks the official start up of a new business model for Novacolor: the decoration of design elements. Increasingly performing materials, as a consequence of a team work of our Research and Development laboratories, able to meet the requirements of the building technologies adopted by  the furniture manufacturing process.   Mediterranean Kitchen by Scic will be officially premiered at their flagship store in Milan o, via Durini 19, within the happenings organized for the Milano Furniture show, I saloni del Mobile 2015.  All walls in the reception area have been decorated with MATmotion by Novacolor, an super matt wall enamel, that certainly meets the demands of architectural firms around the world. Pure matt and visual sophisticated aesthetic make this product an absolute must do.