A new release for Decorizer, the Novacolor App

Decorizer is finally available with new functions! With the latest update, available on the Apple and Android stores, the Novacolor APP presents an upgrade in the application of colors to our own walls in augmented reality, the inclusion of new renderings to view the products in preloaded environments, the usability in 3 new languages ​​(Russian, Romanian and Spanish), a greater possibility of interacting with the colors in the grid, and the integration of the new MATmotion color palette, the line of ready-to-use enamels and professional water-based paints with an opaque or eggshell effect. Thanks to the CUBE, our portable color reader, it will also be possible to identify the color of the green MATmotion line closest to the color read, save it, share it and order it from the nearest retailer. Decorizer is Novacolor's APP dedicated to applicators, professionals and color lovers. Available for iOS and Android, the software allows you to create your own projects through a selection of colors, applicable to settings created in augmented reality or to a photo to be taken for your customized project. Thanks to the Paint Calculator, the quantity of product required is also indicated, based on the size of the surfaces to be treated. The finishes available to customize the projects belong to the decorative catalog and the interior paint collection of Novacolor but it is also possible to load a tint from an image in the gallery or from a photo taken with the camera of a portable device. A formidable tool available with a click which  makes every dream come true!

MATmotion Color Trends 2021

Per tutti noi i colori sono gioia, per Novacolor i colori sono rivoluzione, per le emozioni che riescono a trasmettere e le sensazioni che fanno vivere. Novacolor ha selezionato sei colorazioni della linea  MATmotion  che esprimono proprio questo, una rivoluzione gioiosa che vuole migliorare il nostro futuro e riportare armonia ed equilibrio dentro e fuori i nostri spazi abitativi e di socializzazione. I Color Trend MATmotion 2021 sono: Globe - MM161 : il colore della pace, della purificazione, di un nuovo inizio. Le sensazioni del bianco rimandano alla purezza, incoraggiano l'ordine, la chiarezza mentale. In questa variante è reso più caldo da una punta di materia naturale e trova la sua dimensione sia nelle linee del moderno design sia in ambienti più classici. Ophelia - MM165 : un colore che trasmette affetto, amore e protezione, che ha influenza sui sentimenti convertendoli in gentili, soavi e profondi. Il rosa è anche il simbolo della speranza, un colore positivo che incute un senso di sicurezza e di ottimismo vero il futuro. Un colore che calma gli istinti primitivi e attenua i sentimenti di rabbia. Falstaff - MM169 : colore associato al calore, al vigore, alla salute e simbolo dell’armonia interiore, dell’accoglienza, del tepore e dell’incoraggiamento. Induce calma, risveglia l’attenzione, stimola a parlare ed ascoltare. È consigliabile il suo utilizzo per tinteggiare le pareti degli ambienti in cui si parla e si accolgono le persone. Cleo - MM173 : una sfumatura medio scura di giallo che aiuta a dare luminosità agli spazi più bui e che evoca piacevoli sensazioni, associate alla dolcezza del miele. Grazie alla vicinanza cromatica con l’elegante e prezioso oro, rende gli ambienti chic e leggermente sfarzosi. Ippolita - MM177 : colore verde oliva che prende il nome dall’omonimo minerale che ha un potere calmante sul sistema nervoso e riduce lo stress. È una tinta rilassante, elegante e distensiva che dona vivacità e briosità agli spazi domestici. Tybald - MM181 : Un colore che ricorda il cielo e le vaste distese d’acqua. Fin dall’antichità legato all’elevatezza d'animo e ai buoni sentimenti. Come simbolo dell’acqua è un colore che pulisce, nutre , rinfresca, purifica, trasforma le sostanze dissolvendole, le rende mescolabili. MATmotion Color Trends : i colori dell'anno per Novacolor.

Novacolor opens a new "social" Showroom in Milan

In the street Corso Garibaldi 91 , in the heart of Brera district in Milan, Novacolor boutique company opens a space completely dedicated to color and decorative effects. Thanks to the participation, during the 2019 edition of the Fuorisalone, in the DOS project, Design Open' Spaces - realized by Re.rurban and Emilio Lonardo studios in collaboration with the Municipality of Milan and with the patronage of  Politecnico di Milano Design school - Novacolor had the chance to renovate a forgotten and disused urban space owned by the Municipality of Milan. This space – decorated by Novacolor with the warm earth colors of CalceCruda , Verderame_Wall Painting , MATmotion , Archi+ Pietra and, for the floors, Wall2Floor – has now been officially awarded to Novacolor by the Municipality of Milan, thanks to a training project for the weakest groups, which represents the concrete commitment the company is putting into the social sphere. Novacolor will not only renew the space, which has been inactive for a year now after the Fuorisalone experience, but will also return it to the city in the new guise of social showroom, where it will start a training project through which the best decorators and color experts of Novacolor will make available their professionalism to teach a new trade to categories in difficulty, dramatically increasing after the economic and social consequences of the ongoing pandemic. A concrete example of how private enterprise can collaborate with institutions and universities.

Seamless lines and colorful surfaces with Wall2Floor

The revolution in workspaces signed by AD Architecture  and  One Design Office . Seamless lines and colorful surfaces with Wall2Floor "The purpose of a revolution is not to define the end result, but to make change the way to the result"  claims the Chinese designer  Huson  of  One-Design Office  studio, who collaborated with  AD Architecture  studio directed by  Xie Peihe  for the realization of Novacolor showroom in Dongguan, in Guangdong province in China. The increasingly widespread philosophy in Chinese design world is that offices and work areas must transcend the boundaries between individuals and space, as it is necessary to humanize interiors to redefine the shape of the office space. YISEN office, the modern working hub designed by AD Architecture, is located in a highly industrialized area nearby the mouth of Pearl River and is the result of a redevelopment project of a disused industrial area. The main goal was to turn an anonymous place into a functional work space, highly appealing for Chinese young generations.  Aiming to create a stimulating working space, free from rules, lines and boundaries, Huson chose  Wall2Floor , the seamless mineral coating for walls and floors, designed and manufactured by Novacolor, leading Italian company in the decoration segment. Wall2Floor is a multi-layered system that allows to achieve jointless surfaces, perfectly in accordance with the concept of freedom that the designer wants to express in the project. The blue shade chosen for Wall2Floor blends with the red lights and shadows of the office; colors are used to define the space and to change humans’ perceptions, creating a bright environment with a strong personality, composed by several offices-spaces that are both conceived as independent and integrated to the others. A revolutionary project that - thanks to the use of a versatile contemporary product such as  Wall2Floor , in this specific case made even more high-standing because of the electric blue shade that was chosen - modifies traditions, redefines the work space and find its balance between post-industrial and modern architecture. Wall2Floor is a seamless mineral system for the decoration of walls and floors both indoor and outdoor. Available in 5 different versions for the specific destinations of use: Urban, Commercial, Office, Outdoor, Wellness. Wall2Floor is the ideal solution for the upgrading of abandoned areas and the renewal of daily use spaces.

Florenzia by Novacolor

The slaked lime coating from the Italian tradition, natural and ecological. Novacolor has recently launched a new product that responds perfectly to the ever-increasing needs of families, and consequently of architects and decorators, for a totally natural and ecological solution. Florenzia is a mineral coating formulated with seasoned slaked air lime for the decoration of interior walls, completely free of toxic substances so as to ensure healthier environments and greater psychophysical well-being. The product was inspired by the great architects of the past such as Vitruvio and Palladio, or the exponents of the twentieth century such as Carlo Scarpa. The application of Florenzia makes it possible to create high quality, glossy effect decorations in vibrant tones, with a touch of heritage that reminds on the great buildings of the past. Slaked lime is in fact an ancient product. Already the Romans and the Phoenicians had learned to use lime as a building material, mixed with sand to form the mortar. Vitruvio, in his work De architectura, describes its production from white stones, baked in kilns (calcareous) where they lose weight (now we know as a result of the release of carbon dioxide). The material obtained, the quicklime, was then “extinguished” by throwing it into tanks full of water. Initially used in the form of “air lime” (which only hardens when in contact with air), it was later mixed with pieces of cooked clay (tableware, bricks etc.) or pozzolana, a sand rich in silica, which alter its characteristics of resistance and waterproofness, but above all allow it to be taken even in environments not in contact with air (typically underwater). Thus the “hydraulic coatings” were born, although based on air lime. The technical and aesthetic properties of lime paints, such as chemical-physical efficiency, breathability, compatibility with the substrate, softness of tones, richness and brilliance of the chromatic components, compared with those of other types of wall paints, have always been known and, even today, are the object of great attention. The lime dispersed in water until it reaches the aspect of cow's milk represents the oldest, cheapest and most noble finishing system of architectural surfaces, both internal and external. The lime dyes also allow the creation of a rich “color mix”, using inorganic pigments (natural earths) and mineral oxides such as those of the range Le Terre di Novacolor, a selection of ochres, earths, brown oxides and pigments of mineral origin, finely ground, characterized by resistance to alkalinity and light. Coloring Florenzia with Le Terre di Novacolor, you achieve aesthetic effects with a natural appearance and with vibrant, deep tones. Florenzia has all the best characteristics of the ancient slaked lime with the addition of modern technical components that make the product highly performing and high-quality.