The Joy Revolution

The Joy Revolution

colors will change the world

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Novacolor, 意大利色彩

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色彩不只是装饰的元素: 色彩和材料能展现价值, 是我们公司的核心, 并可传播给建筑师, 设计师, 墙艺师和终端消费者等选择成为Novacolor家庭一份子的人.

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Seamless lines and colorful surfaces with Wall2Floor

The revolution in workspaces signed by AD Architecture  and  One Design Office . Seamless lines and colorful surfaces with Wall2Floor "The purpose of a revolution is not to define the end result, but to make change the way to the result"  claims the Chinese designer  Huson  of  One-Design Office  studio, who collaborated with  AD Architecture  studio directed by  Xie Peihe  for the realization of Novacolor showroom in Dongguan, in Guangdong province in China. The increasingly widespread philosophy in Chinese design world is that offices and work areas must transcend the boundaries between individuals and space, as it is necessary to humanize interiors to redefine the shape of the office space. YISEN office, the modern working hub designed by AD Architecture, is located in a highly industrialized area nearby the mouth of Pearl River and is the result of a redevelopment project of a disused industrial area. The main goal was to turn an anonymous place into a functional work space, highly appealing for Chinese young generations.  Aiming to create a stimulating working space, free from rules, lines and boundaries, Huson chose  Wall2Floor , the seamless mineral coating for walls and floors, designed and manufactured by Novacolor, leading Italian company in the decoration segment. Wall2Floor is a multi-layered system that allows to achieve jointless surfaces, perfectly in accordance with the concept of freedom that the designer wants to express in the project. The blue shade chosen for Wall2Floor blends with the red lights and shadows of the office; colors are used to define the space and to change humans’ perceptions, creating a bright environment with a strong personality, composed by several offices-spaces that are both conceived as independent and integrated to the others. A revolutionary project that - thanks to the use of a versatile contemporary product such as  Wall2Floor , in this specific case made even more high-standing because of the electric blue shade that was chosen - modifies traditions, redefines the work space and find its balance between post-industrial and modern architecture. Wall2Floor is a seamless mineral system for the decoration of walls and floors both indoor and outdoor. Available in 5 different versions for the specific destinations of use: Urban, Commercial, Office, Outdoor, Wellness. Wall2Floor is the ideal solution for the upgrading of abandoned areas and the renewal of daily use spaces.
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Florenzia by Novacolor

The slaked lime coating from the Italian tradition, natural and ecological. Novacolor has recently launched a new product that responds perfectly to the ever-increasing needs of families, and consequently of architects and decorators, for a totally natural and ecological solution.  Florenzia  is a mineral coating formulated with seasoned slaked air lime for the decoration of interior walls, completely free of toxic substances so as to ensure healthier environments and greater psychophysical well-being. The product was inspired by the great architects of the past such as Vitruvio and Palladio, or the exponents of the twentieth century such as Carlo Scarpa. The application of Florenzia makes it possible to create high quality, glossy effect decorations in vibrant tones, with a touch of heritage that reminds on the great buildings of the past. Slaked lime is in fact an ancient product. Already the Romans and the Phoenicians had learned to use lime as a building material, mixed with sand to form the mortar. Vitruvio, in his work  De architectura,  describes its production from white stones, baked in kilns (calcareous) where they lose weight (now we know as a result of the release of carbon dioxide). The material obtained, the quicklime, was then “extinguished” by throwing it into tanks full of water. Initially used in the form of “air lime” (which only hardens when in contact with air), it was later mixed with pieces of cooked clay (tableware, bricks etc.) or pozzolana, a sand rich in silica, which alter its characteristics of resistance and waterproofness, but above all allow it to be taken even in environments not in contact with air (typically underwater). Thus the “hydraulic coatings” were born, although based on air lime. The technical and aesthetic properties of lime paints, such as chemical-physical efficiency, breathability, compatibility with the substrate, softness of tones, richness and brilliance of the chromatic components, compared with those of other types of wall paints, have always been known and, even today, are the object of great attention. The lime dispersed in water until it reaches the aspect of cow's milk represents the oldest, cheapest and most noble finishing system of architectural surfaces, both internal and external. The lime dyes also allow the creation of a rich “color mix”, using inorganic pigments (natural earths) and mineral oxides such as those of the range  Le Terre di Novacolor,  a selection of ochres, earths, brown oxides and pigments of mineral origin, finely ground, characterized by resistance to alkalinity and light. Coloring Florenzia with Le Terre di Novacolor, you achieve aesthetic effects with a natural appearance and with vibrant, deep tones. ​Florenzia has all the best characteristics of the ancient slaked lime with the addition of modern technical components that make the product highly performing and high-quality.
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