The Joy Revolution

The Joy Revolution

colors will change the world


Novacolor, 意大利色彩


色彩不只是装饰的元素: 色彩和材料能展现价值, 是我们公司的核心, 并可传播给建筑师, 设计师, 墙艺师和终端消费者等选择成为Novacolor家庭一份子的人.




Novacolor per Casa das Freiras con Archi+ Concrete

Archi + Concrete protagonist of a new project signed by Mario Martins' studio. After the sophisticated project by Zauia House, the Portuguese architectural firm Mario Martins presents another residential work created with Novacolor's Archi+ Concrete. This is the redevelopment of a former car repair shop in the historic center of Lagos. The building is surrounded by a high wall that tells stories of occupations over the centuries and acts as a barrier on the road. Afterlife lives the ancient tranquility of a house with ancient Moorish features. The four bedrooms open onto the garden, a central courtyard which is a source of natural light and, above all, a privileged area for intensely experiencing the outdoor space. In addition to the four bedrooms, other spaces have been created such as the large living room with kitchen, but also the small secluded courtyards and the large patio with garden, organized around the swimming pool. Stimulating emotions with architecture is the key to Mario Martins’ work, Portuguese architect from Lagos, who has always transformed space into a concrete entity, so even emptiness becomes matter. The few surfaces of this house have all been treated with Novacolor's Archi+ Concrete to accentuate the sobriety of the building and to obtain the articulation of the gray cladding, such as natural stone on the floors and plasterboard on the ceilings. Archi+ Concrete is a mineral plaster coat in powder for interiors. It is made of well-seasoned hydrated lime putties, white cement, specific aggregates and rheological modifiers carefully selected to ensure an excellent workability. The particular grain curve of Archi+ Concrete and the possibility to overlap it with one or more layers of Fase Silossanica, acrylsiloxane colour wash (matt), ensures to achieve cutting-edge elegant concrete effects, in line with the newest trends in the interior design. Archi+ Concrete permits to achieve post-industrial concrete-look textures, with elegant soft colour washing shades. The thickness of Archi+ Concrete ensures high protection performances on the substrate where it is applied-on. The use of this kind of product has made it possible to create a project with a strongly sculptural character in geometric shapes, which plays with the clean cuts that allow light to pass through and at the same time underline the beauty of these architectures - sculptures.

Novacolor presents the new Joy Revolution Photobook

After two years, Novacolor launches the new PHOTOBOOK a useful marketing tool of 328 pages to be discovered. Inside, the company features the most interesting projects created with a wide range of products. An exciting journey that enhances the best decorative applications from metallics, minerals to concrete and the wide range of colors of the Matt line. For several years, Novacolor has started a real revolution in the world of color, made of research to obtain a new production system whose environmental impact is minimal and which allows consumers to choose performing and healthy products. Novacolor is an active and constant player in this global movement and was among the first companies to use biomass raw materials and study products that are not only sustainable but also functional to a new concept of living, linked to well-being and awareness. From this commitment were born formaldehyde-reducing products free of volatile organic compounds such as Puro_Titanium & VOC free, Africa, Antiche Patine, CalceCruda, Dune and Swahili. The company's vision is based on the belief that the decorations have the strength to create design environments thanks to the only distinctive feature of color and materiality. The spaces are enriched, the volumes open and interpret different personalities, all of them trendy. No more walls but works of art, design details and valuable architectural structures. Novacolor offers products to create environments where mental and physical well-being acquire a priority value. New innovative materials, the result of the most modern research and innovation in the field and developed according to a green approach, which meet traditional processing techniques and create surfaces to tell a all-Italian history. After years of obsessive minimalism, based on volumetric and decorative rigor, the lines return to soften, the corners become smooth, the color is used in a wise way giving again space to gradations, to contaminations. On the basis of these new inputs Novacolor proposes products such as Metallo_Fuso and Archi+ Tadelakt. Only by caring for nature we defend life and make it more joyful and in harmony with the world... a Joy Revolution is ready to conquer the world!