Novacolor colors requalify suburbsÉvénements
Requalifying degraded neighborhoods of the cities through street art works. It's the main aim of an ambitious and very creative project, the Urban Art Contest 2018, launched by the Faenza's association Distretto A, with the strategic partnership of Novacolor. The contest of this year had the main objective to ideally unify two different cities like Faenza and Palermo, both strongly linked to the territory.
The project promoted by the Association Distretto A - Faenza Art District and Assiociation Punta Comune of Palermo, supported by a lot of sponsors including Novacolor, was won by the young Sardinian Tellas, an internationally known artist, who presented the works Terra e Mare (Earth and Sea), perfect expression of the souls of the two cities. The proposed artworks tell about the opposites united by complementary elements, cold for the sea (Mare) and hot for the earth (Terra): a story made possible by the colors, from the matt finishing MATmotion by Novacolor, leakproof and ideal for the walling artistic productions.
Water-based matt coatings, washable and anti-dripping, MATmotion colors are made to obtaine a uniform and continual patina on walls and ceilings, also on large surfaces. The quality and the guarantee of Novacolor became the main attractions of two old buildings in Palermo and in Faenza, returned to a new life thanks to the explosions of MATmotion colors and to the skill and creativity of the artist Tellas.