Novacolor at the Biennale of Architecture in Venice


During the Biennale of Architecture, opening on 26th of May, Novacolor, leading company for indoor and outdoor decoration, announces its color for the city of the future: from MATmotion color collection, a nuance inspired by the word Freespace, title of one of the two important exhibitions where Novacolor will be the technical sponsor. The curators of the Biennale, Yvonne Farrell and Shelley Mc Namara, from the Irish studio Grafton Architects that signed the prestigious project of Bocconi University in Milan, have placed humanity at the center of architecture, focusing on the quality of the space, most of all the independent and free environments. The blue, the color chosen for the city of the future, recalls the idea of an endless space and reminds to the state of consciousness, peacefulness and harmony.

The domestic environments and the common spaces we chose to spend our free time become a temple for the soul, where to rest and slow down to discover a more instinctive and human side of ourselves, free from the society’s ties.

Within the Gardens of the Arsenale, Novacolor decorates the walls of the Venice Pavillon, creating an innovative and interactive path that becomes a Knowledge Space: information, therefore knowledge, is free and available to anyone and with any kind of goal.