Sustainability is the future

Novacolor, a boutique colour company that has always been committed to environmental sustainability, is the first company ever in Italy and the first high-end decoration segment company worldwide to obtain  REDcert² certification , an important industrial sector certificate awarded to companies that invest significantly in sustainable raw materials. Founded in 2010 by German agricultural and biomass organizations to promote and certify the sustainability of biomass and biofuels, REDcert GmbH now responsible for the leading European sustainability certification scheme, and, through REDcert², certifies the sustainable use of agricultural raw materials and biomass in industrial and craft materials. The REDcert scheme is applicable to all operators in the value chain, and, in the decoration industry, Novacolor is the first ever manufacturer to obtain such an important recognition, achieved through its firm commitment to protect both final consumers and its workers, who are guaranteed to work only with materials that respect their health. REDcert² thus represents a important next step along the path to ever greater sustainability that Novacolor started three years ago, with the progressive replacement of resins from non-renewable sources. The new  Mass Balance  production system, certified by REDcert², was created through the partnership with the German chemical production company BASF, a company at the forefront of innovation and research into environmental protection. The system sees the replacement of fossil-derived materials with renewable resource materials derived from biomass. The sustainable biomasses used by Novacolor are made up of biological materials from waste that removes nothing from the nutritional chain of humans and animals. The use of such materials, modified through various processes to obtain both fuels and electricity, is a novelty in the production of decorative paints and varnishes, which allows consumers to make choices to change their buying habits in favour of environmentally friendly materials, without sacrificing quality. The environmental benefits are considerable, from a reduction in greenhouse gas emissions, deriving from a decrease in the consumption of fossil resources, to the recovery and re-use of waste otherwise destined for landfill or incineration. Using Novacolor products therefore allows consumers to actively participate in the virtuous selection of more environmentally friendly products. With the goal of combining the aesthetics of decorative products with the most advanced technologies in the chemical sector, Novacolor, through the Mass Balance and REDcert² certification process, has thus developed a series of products that maintain the highest quality standards without impacting the environment. Among these products are splendid decorative coatings with opulent, reflective metallic effects, such as  Dune, Dune Opaco, Africa  and  Texi , and textured metallic effects, such as  Swahili, Swahili Opaco  and  Luce_Wall Painting . There is also  Antiche Patine - Patina Minerale , the new silicate-based interior and exterior colour wash product,  Puro_titanium & VOC Free , the carbon footprint reducing opaque interior mineral paint, and  R-Stone , the stone and aged patina effect decorative finish. High quality standards and sustainable production are the two cornerstones with which Novacolor projects itself into the future, not only to orient itself towards protecting the environment, but with a pioneering, broader mission to allow consumers to change their buying habits in favour of greener materials, and to lead a viable path forward for other companies wishing to change approach in the production of decorative paints and varnishes. At the end of November, the company from Forlì, Italy, is also set to achieve  ISO 14001  certification regarding its management systems for monitoring environmental impacts and systematically and consistently improving sustainability.

Decorizer, the creatives’ app

Novacolor presents  Decorizer , the new app dedicated to applicators, professionals and lovers of color. Create your list of Novacolor colors, insert the finishes that are closer to your preferences and needs; apply the textures  to the  available augmented reality pictures, which have been categorized by “mood” (classic, modern and contemporary), or to a photo of your own personal room. . You can choose the finishes from our  Decorative textures  and/or from our  flat paint color swatch  for inside or outside use.  Select a tint  from an image in the  Gallery  or take a picture with the  Camera  of your mobile device, using  Color-Picker  or the  CUBE . Create your own personal projects , using the wide selection of colors available, assign a name to your file and use the  Paint Calculator , a tool that allows you to know the amount of product needed based on the m 2  of your project.  Register  via  e-mail ,  Facebook ,  Google+  or  WeChat  to save an unlimited number of Projects. . Find out more about Novacolor products! For each of them there is an  information sheet  with  technical ,  safety  and  brochures . For further details you can access the  product page on the website , where you will also find the dedicated  Tutorial Video . Share your project  via one of the apps on your device. Buy the complete version of Decorizer by Novacolor for just € 3.99 to have the possibility to  read any color using the CUBE  and identify the most similar shade among our finishes. You will also have the possibility to  send an order  to your nearest dealer, geo-localized on the map, and create your own list of  favorite dealers . Freely available on Google Play and Apple Store!

Novacolor colors requalify suburbs

Requalifying degraded neighborhoods of the cities through street art works. It's the main aim of an ambitious and very creative project, the  Urban Art Contest 2018 , launched by the Faenza's association Distretto A, with the strategic partnership of  Novacolor . The contest of this year had the main objective to ideally unify two different cities like Faenza and Palermo, both strongly linked to the territory. The project promoted by the Association Distretto A - Faenza Art District and Assiociation Punta Comune of Palermo, supported by a lot of sponsors including  Novacolor , was won by the young Sardinian Tellas, an internationally known  artist, who presented the works  Terra e Mare  (Earth and Sea), perfect expression of the souls of the two cities. The  proposed art works tell about the opposites united by complementary elements, cold for the sea ( Mare ) and hot for the earth ( Terra ): a story made possible by the colors, from the  matt finishing MATmotion by Novacolor , leakproof and ideal for the walling artistic productions. Water-based matt coatings ,  washable  and  anti-dripping ,  MATmotion  colors are made to obtaine a uniform and continual patina on walls and ceilings, also on large surfaces. The quality and the guarantee of  Novacolor  became the main attractions of two old buildings in Palermo and in Faenza, returned to a new life thanks to the explosions of  MATmotion  colors and to the skill and creativity of the artist  Tellas .