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Événements

Novacolor colors requalify suburbs

Requalifying degraded neighborhoods of the cities through street art works. It's the main aim of an ambitious and very creative project, the  Urban Art Contest 2018 , launched by the Faenza's association Distretto A, with the strategic partnership of  Novacolor . The contest of this year had the main objective to ideally unify two different cities like Faenza and Palermo, both strongly linked to the territory. The project promoted by the Association Distretto A - Faenza Art District and Assiociation Punta Comune of Palermo, supported by a lot of sponsors including  Novacolor , was won by the young Sardinian Tellas, an internationally known  artist, who presented the works  Terra e Mare  (Earth and Sea), perfect expression of the souls of the two cities. The  proposed art works tell about the opposites united by complementary elements, cold for the sea ( Mare ) and hot for the earth ( Terra ): a story made possible by the colors, from the  matt finishing MATmotion by Novacolor , leakproof and ideal for the walling artistic productions. Water-based matt coatings ,  washable  and  anti-dripping ,  MATmotion  colors are made to obtaine a uniform and continual patina on walls and ceilings, also on large surfaces. The quality and the guarantee of  Novacolor  became the main attractions of two old buildings in Palermo and in Faenza, returned to a new life thanks to the explosions of  MATmotion  colors and to the skill and creativity of the artist  Tellas .
Événements

Milan Design Week 2018 - A New Romance in Colors

New Romance in Colors è il nuovo concept che verrà presentato alla Milano Design Week 2018 da Novacolor, dal 17 al 22 aprile. Il romanticismo è di nuovo grande protagonista della progettazione degli ambienti, dopo anni di minimalismo ossessivo, di rigore volumetrico e decorativo. Le linee oggi tornano ad ammorbidirsi, gli angoli si smussano, il colore viene usato in modo sapiente dando di nuovo spazio alle gradazioni, alle contaminazioni. Si percepisce una nuova indulgenza, la volontà di costruire e vivere i propri spazi come un rifugio, come un tempio per l'anima dove rigenerarsi e custodire la bellezza. Per presentare al grande pubblico questo nuovo romanticismo fatto di colore e materia, Novacolor sceglie nuovamente l’obiettivo di Gianluca Cisternino e lo styling di Alessandra Salaris e realizza uno shooting romantico e ispirato alla natura i cui protagonisti sono stati i prodotti Novacolor che parlano di calce, di metallo, di minerali: Metallo_Fuso, CalceCruda assieme alla sua versione spessorata CalceCruda Intonachino, Archi+ Tadelakt e Mirror. CalceCruda , di cui esiste anche la versione spessorata CalceCruda Intonachino, è uno dei prodotti più amati di Novacolor anche perché mangia-formaldeide: è infatti capace di rendere più salubre l’ambiente eliminando eventuali concentrazioni nell’aria di questa sostanza. Metallo_Fuso è uno degli ultimi nati in casa Novacolor: si tratta di un rivestimento decorativo per interni che permette di trasformare le vostre superfici in vero metallo. Il tadelakt è una pregiata tecnica decorativa, frutto della antichissima tradizione artigiana marocchina. Per la sua grande resistenza all'acqua, nei secoli il tadelakt è stato scelto per impermeabilizzare le cisterne e poi per decorare bagni, facciate, hammam e fontane. Novacolor si è ispirata a questo materiale prezioso per il suo Archi+ Tadelakt: a base di calce idraulica, facilmente lavorabile, questo prodotto consente di ricreare gli effetti caldi e nuvolati tipici delle architetture del Maghreb. Infine, Mirror è il nostro stucco a base di calce extra lucido per decorazioni di superfici interne. È composto da grassello di calce aerea stagionato, inerti selezionati e modificanti reologici per garantire un'ottima lavorabilità. 
Événements

Novacolor presents its 'Mass Balance Approach' products at Milan Design Week

Africa, Patina Minerale and Puro_Titanium & Voc Free represent the eco-sustainable proposal of Novacolor that, following the green path already started years ago, just signed a prestigious partnership with the chemical company BASF.   From 17 to 22 April, at Milan Design Week 2018 , Novacolor will launch the  eco-sustainable paints  that do not affect the environment, while maintaining the same quality standards as ever. This is possible thanks to the new  Mass Balance approach,  a result of the continuous research and innovation of the company. In the formulation of Africa, Patina Minerale and Puro_Titanium & Voc Free, fossil raw materials are replaced with  renewable resources  coming in particular from the exploitation of biomass. Biomasses  have a biological origin: they are generally waste of agricultural activities, which can be modified through various processes, to obtain fuels or directly electric and thermal energy. It is therefore a real revolution in the world of paints which will  change the habits of consumers by choosing environmental-friendly materials, without reducing the final quality.  Novacolor, well-known Italian brand for the decorative effects paint sector and reference point for architects, color designers and decorators, chose to manufacture more sustainable products for the environment and for the human beings, with an extreme focus on ecology and on green approach. At the beginning of 2018, the company decided to move forward with the green approach signing an  agreement with BASF , the largest and most famous chemical company worldwide, with whom Novacolor shares research, innovation and ecological values.  Therefore Novacolor launches into the market the new innovative products:  Africa, Puro_Titanium & Voc Free and Patina Minerale. Africa  is a finish for interior decoration based on gentle metallic effects, creating a changeable and pleasant play of light and reflected colors. Africa allows to obtain velvety color solutions and visual and tactile sensations making the rooms surprisingly comfortable.  Puro_Titanium & Voc Free  is an opaque mineral water-based paint for interiors, based on potassium polysilicate, which is odorless and free from volatile organic compounds (VOC) and Formaldehyde. The product permits to reduce the "carbon footprint", indicating in CO2 equivalent the total of greenhouse gas emissions directly or indirectly associated with a product, an organization or a service.  This is possible thanks to the use of a special organic binder derived from biomass, measured by the "mass balance approach" process. Its formulation makes it suitable for application on any type of masonry support and synthetic paints. High breathability and alkaline nature help to preserve surfaces from mold formation. Antiche Patine - Patina Minerale  is a new product, a mineral color wash based on silicates for indoor and outdoor glazing. Customers have the possibility to protect and decorate their walls while using a completely mineral product.  Novacolor invests on three new products and become the engine of a new journey within the green world associated to the paint segment, with the final goal to contribute to an important change in our society.
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