The Joy Revolution

The Joy Revolution

colors will change the world

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Novacolor, les couleurs du style italien

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La couleur n'est pas un simple élément décoratif: couleur et matieres expriment des valeurs , qui sont les fondements de notre entreprise que nous transmettons aux architectes, designers, décorateurs et consommateurs finaux, tous ceux qui ont choisi de faire partie de la famille Novacolor.

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Événements

Novacolor opens a new "social" Showroom in Milan

In the street  Corso Garibaldi 91 , in the heart of  Brera  district in Milan, Novacolor boutique company opens a space completely dedicated to color and decorative effects. Thanks to the participation, during the 2019 edition of the Fuorisalone, in the DOS project,  Design Open' Spaces  - realized by  Re.rurban  and Emilio Lonardo studios in collaboration with the  Municipality of Milan  and with the patronage of  Politecnico di Milano Design school  - Novacolor had the chance to renovate a forgotten and disused urban space owned by the Municipality of Milan. This space – decorated by Novacolor with the warm earth colors of  CalceCruda ,  Verderame_Wall Painting ,  MATmotion ,  Archi+ Pietra  and, for the floors,  Wall2Floor  – has now been officially awarded to Novacolor by the Municipality of Milan, thanks to a training project for the weakest groups, which represents the concrete commitment the company is putting into the social sphere. Novacolor will not only renew the space, which has been inactive for a year now after the Fuorisalone experience, but will also return it to the city in the new guise of social showroom, where it will start a training project through which the best decorators and color experts of Novacolor will make available their professionalism to teach a new trade to categories in difficulty, dramatically increasing after the economic and social consequences of the ongoing pandemic. A concrete example of how private enterprise can collaborate with institutions and universities.
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Seamless lines and colorful surfaces with Wall2Floor

The revolution in workspaces signed by AD Architecture  and  One Design Office . Seamless lines and colorful surfaces with Wall2Floor "The purpose of a revolution is not to define the end result, but to make change the way to the result"  claims the Chinese designer  Huson  of  One-Design Office  studio, who collaborated with  AD Architecture  studio directed by  Xie Peihe  for the realization of Novacolor showroom in Dongguan, in Guangdong province in China. The increasingly widespread philosophy in Chinese design world is that offices and work areas must transcend the boundaries between individuals and space, as it is necessary to humanize interiors to redefine the shape of the office space. YISEN office, the modern working hub designed by AD Architecture, is located in a highly industrialized area nearby the mouth of Pearl River and is the result of a redevelopment project of a disused industrial area. The main goal was to turn an anonymous place into a functional work space, highly appealing for Chinese young generations.  Aiming to create a stimulating working space, free from rules, lines and boundaries, Huson chose  Wall2Floor , the seamless mineral coating for walls and floors, designed and manufactured by Novacolor, leading Italian company in the decoration segment. Wall2Floor is a multi-layered system that allows to achieve jointless surfaces, perfectly in accordance with the concept of freedom that the designer wants to express in the project. The blue shade chosen for Wall2Floor blends with the red lights and shadows of the office; colors are used to define the space and to change humans’ perceptions, creating a bright environment with a strong personality, composed by several offices-spaces that are both conceived as independent and integrated to the others. A revolutionary project that - thanks to the use of a versatile contemporary product such as  Wall2Floor , in this specific case made even more high-standing because of the electric blue shade that was chosen - modifies traditions, redefines the work space and find its balance between post-industrial and modern architecture. Wall2Floor is a seamless mineral system for the decoration of walls and floors both indoor and outdoor. Available in 5 different versions for the specific destinations of use: Urban, Commercial, Office, Outdoor, Wellness. Wall2Floor is the ideal solution for the upgrading of abandoned areas and the renewal of daily use spaces.
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