Novacolor presents #architectforever



The new challenge? Dare with the materials, win the time war.

The boutique company specialized in decoration presents innovative solutions for architects and designers. Towards a new idea of textured decorative finishes. 

This spring, Novacolor will be engaged in several important events in Milan. The boutique company, specialized in decorative finishes for the architecture and interior design, will launch #Architectforever. The project is an invitation, addressed to architects and designers, to oversee the idea of paint as a mere decorative element and to give to the works a new perspective with a temporal value. A cultural challenge, modern and innovative. 

In April, during Milan Design Week, Novacolor will strengthen its relationship with architects and designers with several events dedicated to the project #architectforever.

During the event Super Design 2015, that will take place in the prestigious location of Superstudio in via Tortona, Novacolor will present the latest trends, the new generation solutions and the most exclusive products in architecture and design. The inspirational theme of the event “Open your mind” is the starting point for Novacolor Colour consultants, that have studied a suggestive space decorated with strong colour matches in the “Art Design” area, on the ground floor. Also the walls in the “Supertextile” area and the surfaces with IRONic oxidized effect at the entrance of the exhibition area are designed by Novacolor.
The main focus: dare and innovation. 

In the renowned setting of Palazzo Reale, during Elle Décor show “Design for life”, Novacolor will design the spaces. In particular, the reception desk will be characterized by a concrete effect featuring Archi+ Concrete, Novacolor mineral plaster coat in powder for interiors and exteriors with modern yet vibrant colours. A modern finish to be used in the most innovative projects of interior design. Other Novacolor products protagonist at Palazzo Reale, MATmotion, water-based matt emulsion, used to decorate the walls at the entrance. 

Novacolor decorative finishes will be showcased also inside the Furniture Show at Loft booth, at DADA spa showroom in Mesero, at Scic Showroom in Via Durini, at De Padova Showroom in Corso Venezia and at Salmoiraghi & Viganò store in Corso Matteotti.

Among the most modern products by Novacolor, the cement and the oxidation effects .

Among the latest creations:
- Verderame_Wall Painting: decorative coating with green copper oxidation effect 
- Archi+ Concrete: mineral plaster coat in powder for interiors and exteriors, that permits to achieve a cement effect with soft yet vibrant colours.
- IRONic: decorative coating with rust effect, for interiors and exteriors.