News

Events

Virtual Reality, for a full and immersive color experience

From the 9 th until the 14 th of April, during Milan Design Week , Novacolor presented a preview of its Virtual Reality, a project that will be completed and launched within next June.  The virtual experience gives the possibility to get closer to Novacolor world with three different moods and four rooms , dedicated pieces of furniture, overview of the home exteriors, background music, for an immersive and emotional experience. After choosing the room, the user can select and apply on the main wall one of Novacolor decorative finishes , each of them complete with a proposed combination of MATmotion flat paint to be applied on the wall next to it.  The possibility to imagine Novacolor finishes within a residential architectural project becomes real!
Exhibitions

Novacolor @ Design Week, Milan

Novacolor  is one of the protagonists of  Milan Design Week  with an intense program of events: first of all, the official preview of the Virtual Reality, a project developed for Novacolor showrooms in Italy and worldwide. The experience allows the customers to approach Novacolor world in three moods (Green Contemporary, Vintage, Industrial) and to get closer to the company’s range of decorative finishes - Metallics, Minerals, Oxidation, Concrete and Wall2Floor – suggesting also the perfect colour combination with the flat paint MATmotion. Novacolor signed an agreement with Design Open Spaces  (DOS), in partnership with the municipality of Milan and the support of the School of Design “Politecnico di Milano”, with the mission to upgrades “forgotten spaces” that were even never open to the public. In our space located in the heart of Brera district, at Corso Garibaldi 91, Novacolor launches the concept Broken Nature,   the beauty of time. The space is open every day, from the 9 th until the 14 th of April, from 10 am until 6 pm. Please check the official program with all the special events.
Events

Broken Nature, the beauty of time

« The imperfect, impermanent and incomplete beauty » . An ancient, yet very actual, concept from the Japanese philosophy of the wabi-sabi based on the acceptance of things’ impermanence. Wabi  identifies simplicity, freshness, silence, the elegance of spontaneity. Sabi is the beauty or serenity that goes along with ageing. Novacolor embraces this concept which opens the door to an image that ranges from beauty to the need of a change to preserve it. Novacolor’s goal for this new year is to concentrate its efforts in this direction. This means the attempt to influence responsively the consumer’ habits and a radical change of the manufacturing processes with the creation of more «naturally imperfect yet beautiful products» .
Exhibitions

Novacolor @ Farbe, Ausbau & Fassade

Visit Novacolor at the exhibition  Farbe, Ausbau & Fassade  in Cologne from the 20 th  till the 23 rd  of March! Our stand ( Hall 7, Booth 103 ) will showcase our top products, both traditional finishes and the more innovative ones, with a special focus on the green products. Don’t miss it!
Events

Decorizer, the creatives’ app

Novacolor presents Decorizer , the new app dedicated to applicators, professionals and lovers of color. Create your list of Novacolor colors, insert the finishes that are closer to your preferences and needs; apply the textures  to the  available augmented reality pictures, which have been categorized by “mood” (classic, modern and contemporary), or to a photo of your own personal room. . You can choose the finishes from our Decorative textures and/or from our flat paint color swatch for inside or outside use. Select a tint from an image in the Gallery or take a picture with the Camera of your mobile device, using Color-Picker or the CUBE . Create your own personal projects , using the wide selection of colors available, assign a name to your file and use the Paint Calculator , a tool that allows you to know the amount of product needed based on the m 2 of your project. Register via e-mail , Facebook , Google+ or WeChat to save an unlimited number of Projects. . Find out more about Novacolor products! For each of them there is an information sheet with technical , safety and brochures . For further details you can access the product page on the website , where you will also find the dedicated Tutorial Video . Share your project via one of the apps on your device. Buy the complete version of Decorizer by Novacolor for just € 3.99 to have the possibility to read any color using the CUBE and identify the most similar shade among our finishes. You will also have the possibility to send an order to your nearest dealer, geo-localized on the map, and create your own list of favorite dealers . Freely available on Google Play and Apple Store!
Exhibitions

Novacolor @Saie Bologna

Novacolor is waiting you at SAIE Bologna from 17 to 20 October. Hall 25 Booth B 129 - collettiva FEL Come&touch: Metallo_Fuso & CalceCruda
Exhibitions

Novacolor at ArtiBat

Come & Join us Parc Expo De Rennes from 24 to 26 October.  Stand n. C49 Hall 5 Come & Touch: Wall2Floor, Metallo_Fuso, Archi+ Tadelakt, CalceCruda
Exhibitions

Novacolor at Warsaw Home Design Show

We are attending the Warsaw Home Design Show from 4 to 6 October.  Visit our stand with REM - Booth n. C1.19  Come&touch: Wall2Floor, Metallo_Fuso & Archi+ Concrete, MATmotion and Color Wall
Exhibitions

Novacolor brings Italy to London at 100% Design

From the 19th to the 22nd of September,  Novacolor  will be at   100% Design , the most important exhibition in UK dedicated to design. This is the place for architects and designers from all over the world to meet the most renowned brands and the merging international talents with a focus on  innovation and originality.    We wait you at the booth n. D234  with the trendiest products and Metallo_Fuso , Novacolor product of the year with its unique and shining textures.   In occasion of the event, Novacolor presents also the new Design Pieces by the master decorator Massimo Giuliani.  Do not miss it!
Events

Novacolor @ ArtFusion Event with Metallics & Technology

Novacolor is Gold Parner of ArtFusion Event , the most important event in Colorado dedicated to artists and decorators. From the 1 st to the 5 th of October, there will be workshops and entertainment , while on the 3 rd of October there will be an exhibition of works realized by all the artists and masters applicators who will take a workshop during the event. Novacolor will be represented by the master applicator Massimo Giuliani , Novacolor Ambassador 2016 with a Degree in the Art School of Ravenna (Italy) and over 15 years of international experience with our company. On the 2 nd  of October, during Metallics and Technology workshop , Massimo will show how to apply Dune degradé effect and Extrawhite ,  Africa ,  Swahili ,  Animamundi  metal core  effect,  Texi ,  Luce_wall painting   striped  effect and  R-Stone .  Fil rouge  of these decorative paints is the elegance and the undoubted timelessness , together with their unique workability and sustainability . A unique chance to try our metallic  products and achieve  special texturized effects . We wait you at ArtFusion Event in Colorado, USA!
Events

Novacolor @ ArtFusion Event with Countertop & Metallo_Fuso workshop

Novacolor is Gold Parner of ArtFusion Event , the most important event in Colorado dedicated to artists and decorators. From the 1 st to the 5 th of October, there will be workshops and entertainment , while on the 3 rd of October there will be an exhibition of works realized by all the artists and masters applicators who will take a workshop during the event. Novacolor will be represented by the master applicator Massimo Giuliani , Novacolor Ambassador 2016 with a Degree in the Art School of Ravenna (Italy) and over 15 years of international experience with our company. On the 4 th of October, during Countertop & Metallo_Fuso workshop , Massimo will show how to apply products like Zeus & IRONic , Wall2Floor , R-Stone and Teodorico travertine effect on horizontal surfaces, and the way to protect them from scratches and water . Massimo will present also Novacolor product of the year: Metallo_Fuso , a modern decorative finish with liquid metal effect , for modern design walls and furnitures . A unique chance to try our easy to apply and organic products, and obtain special texturized effects . We wait you at ArtFusion Event in Colorado, USA!
Events

Novacolor colors requalify suburbs

Requalifying degraded neighborhoods of the cities through street art works. It's the main aim of an ambitious and very creative project, the  Urban Art Contest 2018 , launched by the Faenza's association Distretto A, with the strategic partnership of  Novacolor . The contest of this year had the main objective to ideally unify two different cities like Faenza and Palermo, both strongly linked to the territory. The project promoted by the Association Distretto A - Faenza Art District and Assiociation Punta Comune of Palermo, supported by a lot of sponsors including  Novacolor , was won by the young Sardinian Tellas, an internationally known  artist, who presented the works  Terra e Mare  (Earth and Sea), perfect expression of the souls of the two cities. The  proposed art works tell about the opposites united by complementary elements, cold for the sea ( Mare ) and hot for the earth ( Terra ): a story made possible by the colors, from the  matt finishing MATmotion by Novacolor , leakproof and ideal for the walling artistic productions. Water-based matt coatings ,  washable  and  anti-dripping ,  MATmotion  colors are made to obtaine a uniform and continual patina on walls and ceilings, also on large surfaces. The quality and the guarantee of  Novacolor  became the main attractions of two old buildings in Palermo and in Faenza, returned to a new life thanks to the explosions of  MATmotion  colors and to the skill and creativity of the artist  Tellas .
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