MATmotion Color Trends 2020

For everybody colors are joy, but for Novacolor colors are revolution, thanks to the emotions they convey and the feelings they bring to life. The selection of MATmotion colors for 2020 starts from a joyful revolution that wants to improve our future. Six colors of the MATmotion range, the matt water-based paint for interiors with low emissions of volatile compounds, free of formaldehyde and added plasticizers, to restore harmony and balance inside and outside our living and socializing spaces. Here are the 2020 Color Trends by Novacolor: Volumnia : with a concrete and brilliant character, it finds its vitality in its natural color , soft and relaxed. The earth, as an element to be preserved, becomes a symbol of the sustainable approach undertaken by Nova color . The color of protection and warm serenity.  Volumnia corresponds to the code MM137 of MATmotion, a range of professional paints with matt or eggshell finish, washable and anti-drop. Iris : energetic and calm, vital and at the same time quiet. Characterized by its ancestral feminine strength, it creates a sparkling harmony and a constant inner peace. Iris corresponds to the code MM138 of MATmotion, a range of professional paints with matt or eggshell finish, washable and anti-drop. Leonte : light and energy, these are the emotional cornerstones on which Leonte moves, creating perfect  environments for concentrating, meditating and stimulating the intellect. A warm bright blanket, full of positive energy. Leonte corresponds to the code MM140 of MATmotion, a range of professional paints with matt or eggshell finish, washable and anti-drop. Fleance : the color of spirituality and silence, made warmer by a touch of natural material. The archetype of color , immanent and naturally timeless. Pure and noble, it finds its size both in the lines of modern design and in more classic environments.  Fleance corresponds to the code MM139 of MATmotion, a range of professional paints with matt or eggshell finish, washable and anti-drop. Romeo : delicate positive masculine force. Romeo is characterized by the ability to induce tranquility and calmness. Soft and harmonious, it gives life to environments of natural elegance, perfect for inducing well-being and a feeling of relaxation in the body. Romeo corresponds to the code MM141 of MATmotion, a range of professional paints with matt or eggshell finish, washable and anti-drop. Lear : freshness and vitality arising from the energetic intensity of the plant world. A symbol of protection, renewal and hope. Anti-stress and calming, Lear is the ideal color to stimulate creativity and  productivity.  Lear corresponds to the code MM142 of MATmotion, a range of professional paints with matt or eggshell finish, washable and anti-drop. MATmotion Color Trends : Novacolor colors of the year.

Sustainability is the future

Novacolor, a boutique colour company that has always been committed to environmental sustainability, is the first company ever in Italy and the first high-end decoration segment company worldwide to obtain  REDcert² certification , an important industrial sector certificate awarded to companies that invest significantly in sustainable raw materials. Founded in 2010 by German agricultural and biomass organizations to promote and certify the sustainability of biomass and biofuels, REDcert GmbH now responsible for the leading European sustainability certification scheme, and, through REDcert², certifies the sustainable use of agricultural raw materials and biomass in industrial and craft materials. The REDcert scheme is applicable to all operators in the value chain, and, in the decoration industry, Novacolor is the first ever manufacturer to obtain such an important recognition, achieved through its firm commitment to protect both final consumers and its workers, who are guaranteed to work only with materials that respect their health. REDcert² thus represents a important next step along the path to ever greater sustainability that Novacolor started three years ago, with the progressive replacement of resins from non-renewable sources. The new  Mass Balance  production system, certified by REDcert², was created through the partnership with the German chemical production company BASF, a company at the forefront of innovation and research into environmental protection. The system sees the replacement of fossil-derived materials with renewable resource materials derived from biomass. The sustainable biomasses used by Novacolor are made up of biological materials from waste that removes nothing from the nutritional chain of humans and animals. The use of such materials, modified through various processes to obtain both fuels and electricity, is a novelty in the production of decorative paints and varnishes, which allows consumers to make choices to change their buying habits in favour of environmentally friendly materials, without sacrificing quality. The environmental benefits are considerable, from a reduction in greenhouse gas emissions, deriving from a decrease in the consumption of fossil resources, to the recovery and re-use of waste otherwise destined for landfill or incineration. Using Novacolor products therefore allows consumers to actively participate in the virtuous selection of more environmentally friendly products. With the goal of combining the aesthetics of decorative products with the most advanced technologies in the chemical sector, Novacolor, through the Mass Balance and REDcert² certification process, has thus developed a series of products that maintain the highest quality standards without impacting the environment. Among these products are splendid decorative coatings with opulent, reflective metallic effects, such as  Dune, Dune Opaco, Africa  and  Texi , and textured metallic effects, such as  Swahili, Swahili Opaco  and  Luce_Wall Painting . There is also  Antiche Patine - Patina Minerale , the new silicate-based interior and exterior colour wash product,  Puro_titanium & VOC Free , the carbon footprint reducing opaque interior mineral paint, and  R-Stone , the stone and aged patina effect decorative finish. High quality standards and sustainable production are the two cornerstones with which Novacolor projects itself into the future, not only to orient itself towards protecting the environment, but with a pioneering, broader mission to allow consumers to change their buying habits in favour of greener materials, and to lead a viable path forward for other companies wishing to change approach in the production of decorative paints and varnishes. At the end of November, the company from Forlì, Italy, is also set to achieve  ISO 14001  certification regarding its management systems for monitoring environmental impacts and systematically and consistently improving sustainability.