Decorizer, the creatives’ app

Novacolor presents  Decorizer , the new app dedicated to applicators, professionals and lovers of color. Create your list of Novacolor colors, insert the finishes that are closer to your preferences and needs; apply the textures  to the  available augmented reality pictures, which have been categorized by “mood” (classic, modern and contemporary), or to a photo of your own personal room. . You can choose the finishes from our  Decorative textures  and/or from our  flat paint color swatch  for inside or outside use.  Select a tint  from an image in the  Gallery  or take a picture with the  Camera  of your mobile device, using  Color-Picker  or the  CUBE . Create your own personal projects , using the wide selection of colors available, assign a name to your file and use the  Paint Calculator , a tool that allows you to know the amount of product needed based on the m 2  of your project.  Register  via  e-mail ,  Facebook ,  Google+  or  WeChat  to save an unlimited number of Projects. . Find out more about Novacolor products! For each of them there is an  information sheet  with  technical ,  safety  and  brochures . For further details you can access the  product page on the website , where you will also find the dedicated  Tutorial Video . Share your project  via one of the apps on your device. Buy the complete version of Decorizer by Novacolor for just € 3.99 to have the possibility to  read any color using the CUBE  and identify the most similar shade among our finishes. You will also have the possibility to  send an order  to your nearest dealer, geo-localized on the map, and create your own list of  favorite dealers . Freely available on Google Play and Apple Store!

Novacolor colors requalify suburbs

Requalifying degraded neighborhoods of the cities through street art works. It's the main aim of an ambitious and very creative project, the  Urban Art Contest 2018 , launched by the Faenza's association Distretto A, with the strategic partnership of  Novacolor . The contest of this year had the main objective to ideally unify two different cities like Faenza and Palermo, both strongly linked to the territory. The project promoted by the Association Distretto A - Faenza Art District and Assiociation Punta Comune of Palermo, supported by a lot of sponsors including  Novacolor , was won by the young Sardinian Tellas, an internationally known  artist, who presented the works  Terra e Mare  (Earth and Sea), perfect expression of the souls of the two cities. The  proposed art works tell about the opposites united by complementary elements, cold for the sea ( Mare ) and hot for the earth ( Terra ): a story made possible by the colors, from the  matt finishing MATmotion by Novacolor , leakproof and ideal for the walling artistic productions. Water-based matt coatings ,  washable  and  anti-dripping ,  MATmotion  colors are made to obtaine a uniform and continual patina on walls and ceilings, also on large surfaces. The quality and the guarantee of  Novacolor  became the main attractions of two old buildings in Palermo and in Faenza, returned to a new life thanks to the explosions of  MATmotion  colors and to the skill and creativity of the artist  Tellas .

Milan Design Week 2018 - A New Romance in Colors

New Romance in Colors  is the concept that will be launched by Novacolor during  Milan Design Week 2018 , from the 17th to the 22nd of April.  Romance  is the new protagonist of interior design, after years of obsessive minimalism, rigid geometric volumes and decorations. Nowadays lines are soften, corners are rounded, color is used more wisely to create shades and contaminations. A new influence that aims to build and live houses and spaces like a shelter,  a temple for the soul  where to regenerate and guard the beauty.   To present this new romance made of colors and textures, Novacolor chooses the photo camera of  Gianluca Cisternino  and the styling of  Alessandra Salaris  with their romantic shooting inspired by nature, where the protagonists are Novacolor products that speak about lime, metal and minerals: Metallo_Fuso, CalceCruda and CalceCruda Intonachino, Archi+ Tadelakt and Mirror.  CalceCruda , available also in the thick version  CalceCruda Intonachino , is one of the most appreciated products by Novacolor, also due to its property of “eating” the formaldehyde: the product helps to make healthier the surrounding environment by reducing the concentration of formaldehyde in the air.  Metallo_Fuso  is the latest born in Novacolor range: a decorative coating for interiors that turns surfaces into a real metal. Tadelakt is a precious decorative technique, coming from the ancient tradition of Moroccan artisans. Due to its high resistance to water, throughout the centuries tadelakt was used first to waterproof the tanks, and then to decorate bathrooms, facades, hammam and fountains. Novacolor was inspired by this precious material for the new product  Archi+ Tadelakt:  formulated with hydraulic lime and easy to apply, it permits to create warm and shadowed effects typical of Maghreb architectures. Finally  Mirror,  is Novacolor lime-base polished plaster for interior decoration. Formulated with seasoned aerial lime, selected inerts and rheological modifiers, it guarantees an excellent workability. 

Novacolor presents its 'Mass Balance Approach' products at Milan Design Week

Africa, Patina Minerale and Puro_Titanium & Voc Free represent the eco-sustainable proposal of Novacolor that, following the green path already started years ago, just signed a prestigious partnership with the chemical company BASF.   From 17 to 22 April, at Milan Design Week 2018 , Novacolor will launch the  eco-sustainable paints  that do not affect the environment, while maintaining the same quality standards as ever. This is possible thanks to the new  Mass Balance approach,  a result of the continuous research and innovation of the company. In the formulation of Africa, Patina Minerale and Puro_Titanium & Voc Free, fossil raw materials are replaced with  renewable resources  coming in particular from the exploitation of biomass. Biomasses  have a biological origin: they are generally waste of agricultural activities, which can be modified through various processes, to obtain fuels or directly electric and thermal energy. It is therefore a real revolution in the world of paints which will  change the habits of consumers by choosing environmental-friendly materials, without reducing the final quality.  Novacolor, well-known Italian brand for the decorative effects paint sector and reference point for architects, color designers and decorators, chose to manufacture more sustainable products for the environment and for the human beings, with an extreme focus on ecology and on green approach. At the beginning of 2018, the company decided to move forward with the green approach signing an  agreement with BASF , the largest and most famous chemical company worldwide, with whom Novacolor shares research, innovation and ecological values.  Therefore Novacolor launches into the market the new innovative products:  Africa, Puro_Titanium & Voc Free and Patina Minerale. Africa  is a finish for interior decoration based on gentle metallic effects, creating a changeable and pleasant play of light and reflected colors. Africa allows to obtain velvety color solutions and visual and tactile sensations making the rooms surprisingly comfortable.  Puro_Titanium & Voc Free  is an opaque mineral water-based paint for interiors, based on potassium polysilicate, which is odorless and free from volatile organic compounds (VOC) and Formaldehyde. The product permits to reduce the "carbon footprint", indicating in CO2 equivalent the total of greenhouse gas emissions directly or indirectly associated with a product, an organization or a service.  This is possible thanks to the use of a special organic binder derived from biomass, measured by the "mass balance approach" process. Its formulation makes it suitable for application on any type of masonry support and synthetic paints. High breathability and alkaline nature help to preserve surfaces from mold formation. Antiche Patine - Patina Minerale  is a new product, a mineral color wash based on silicates for indoor and outdoor glazing. Customers have the possibility to protect and decorate their walls while using a completely mineral product.  Novacolor invests on three new products and become the engine of a new journey within the green world associated to the paint segment, with the final goal to contribute to an important change in our society.

Novacolor launches the challange: colors to regenerate the world, between design and sustainability

  Thanks to a strong partnership with the German BASF, the Italian company launches on the market three products characterized by high sustainability The scarcity of the planet's resources determines new strategies in industrial production,  in which the word sustainability plays an increasingly important role. Novacolor has chosen to work with “new generation” materials and, as always to anticipate trends,  continually researching new solutions with an extreme focus on ecology and on green approach. With the products Africa, Puro and Patina Minerale Novacolor meets the challenges of ecology and sustainability, redesigning the production chain thanks to an agreement with the largest and most famous chemical company in the world: BASF.  The two companies share the vocation to quality, the natural inclination to research and innovation, and the attention to major issues such as social responsibility and environmental protection. Through the approach based on the Mass Balance system, signed by the German company, Novacolor offers its customers more sustainable paints while maintaining the same quality standards as ever. The goal of Mass Balance system is to reduce the emissions of CO2, with the drastic reduction of fossil resources, in favor of renewable resources coming in particular from the exploitation of biomass. Biomasses have a  biological origin: they are generally waste of agricultural activities, which can be modified through various processes, to obtain fuels or directly electric and thermal energy. It is therefore a real revolution in the world of paints which will change not only the habits of consumers, but also the entire market by offering everyone an extra chance to contribute in a real and tangible path leading to the safeguard of the world and the welfare of its inhabitants.