Novacolor launches the challange: colors to regenerate the world, between design and sustainability

  Thanks to a strong partnership with the German BASF, the Italian company launches on the market three products characterized by high sustainability The scarcity of the planet's resources determines new strategies in industrial production,  in which the word sustainability plays an increasingly important role. Novacolor has chosen to work with “new generation” materials and, as always to anticipate trends,  continually researching new solutions with an extreme focus on ecology and on green approach. With the products Africa, Puro and Patina Minerale Novacolor meets the challenges of ecology and sustainability, redesigning the production chain thanks to an agreement with the largest and most famous chemical company in the world: BASF.  The two companies share the vocation to quality, the natural inclination to research and innovation, and the attention to major issues such as social responsibility and environmental protection. Through the approach based on the Mass Balance system, signed by the German company, Novacolor offers its customers more sustainable paints while maintaining the same quality standards as ever. The goal of Mass Balance system is to reduce the emissions of CO2, with the drastic reduction of fossil resources, in favor of renewable resources coming in particular from the exploitation of biomass. Biomasses have a  biological origin: they are generally waste of agricultural activities, which can be modified through various processes, to obtain fuels or directly electric and thermal energy. It is therefore a real revolution in the world of paints which will change not only the habits of consumers, but also the entire market by offering everyone an extra chance to contribute in a real and tangible path leading to the safeguard of the world and the welfare of its inhabitants. 

Novacolor launches

  A month after the presentation of the mysterious Novacolor Black Box, Wall2Floor returns with a new digital project. The website  - entirely dedicated to the multi-layer system for the decoration of seamless walls and floors – is now online.  The website is aimed to meet all the requests: not only those coming from architects and final users who look for a revolutionary product, but also and above all, the requests of masters of decoration that need a reference point for their projects. A tutorial video will guide them step-by-step in the application of Wall2Floor, like a virtual assistant.  Bilingual, intuitive and mobile-responsive, the new website permits the user to select with a simple click one of the  five Wall2Floor systems  proposed by Novacolor - Urban, Commercial, Office, Outdoor, Wellness – and to choose the type of surface to be applied on among  traditional concrete screed or ceramic/tiles,  and among  horizontal or vertical surfaces.  Once these features are selected, the website provides the user with  a customized tutorial video, chosen among the 36 variants available.  Wall2Floor is the ideal decoration for both old-fashioned and contemporary spaces, offering chromatic solutions with an innovative touch. Wall2Floor gives birth to original and minimal surfaces, reminding to an essential dimension where the real luxury is a  concrete and natural elegance.