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8 April 2019
Events
Virtual Reality, for a true experience of color
From the 9 th until the 14 th of April, during Milan Design Week , Novacolor presented a preview of its Virtual Reality, a project that will be completed and launched within next June. The virtual experience gives the possibility to get closer to Novacolor world with three different moods and four rooms , dedicated pieces of furniture, overview of the home exteriors, background music, for an immersive and emotional experience. After choosing the room, the user can select and apply on the main wall one of Novacolor decorative finishes , each of them complete with a proposed combination of MATmotion flat paint to be applied on the wall next to it. The possibility to imagine Novacolor finishes within a residential architectural project becomes real!
5 April 2019
Messen
Novacolor @ Design Week, Milan
Novacolor is one of the protagonists of Milan Design Week with an intense program of events: first of all, the official preview of the Virtual Reality, a project developed for Novacolor showrooms in Italy and worldwide. The experience allows the customers to approach Novacolor world in three moods (Green Contemporary, Vintage, Industrial) and to get closer to the company’s range of decorative finishes - Metallics, Minerals, Oxidation, Concrete and Wall2Floor – suggesting also the perfect colour combination with the flat paint MATmotion. Novacolor signed an agreement with Design Open Spaces (DOS), in partnership with the municipality of Milan and the support of the School of Design “Politecnico di Milano”, with the mission to upgrades “forgotten spaces” that were even never open to the public. In our space located in the heart of Brera district, at Corso Garibaldi 91, Novacolor launches the concept Broken Nature, the beauty of time. The space is open every day, from the 9 th until the 14 th of April, from 10 am until 6 pm. Please check the official program with all the special events.
11 March 2019
Events
Broken Nature, the beauty of time
«Unvollkommene, unbeständige und unvollständige Schönheit» . Dies ist das alte, aber sehr aktuelle Konzept von Wabi-Sabi , typisch für die japanische Philosophie und basierend auf der Annahme der Vergänglichkeit der Dinge. Wabi zeichnet die Schlichtheit, Frische, Stille, Eleganz der Spontanität aus. Sabi ist die Schönheit und Gelassenheit, die mit zunehmendem Alter erworben wird. Novacolor übernimmt dieses Konzept, das von der Schönheit bis zur Notwendigkeit einer Veränderung reicht, um sie zu erhalten. Dieses Jahr ist das Ziel von Novacolor, seine Anstrengungen in diese Richtung zu konzentrieren, und zu versuchen, die Gewohnheiten von Verbrauchern reaktiv zu beeinflussen und radikal die Produktionsprozesse durch Schaffung von mehr «Natürlich unvollkommenen, aber schönen Produkten» zu ändern.
8 March 2019
Messen
Novacolor @ Farbe, Ausbau & Fassade
Visit Novacolor at the exhibition Farbe, Ausbau & Fassade in Cologne from the 20 th till the 23 rd of March! Our stand ( Hall 7, Booth 103 ) will showcase our top products, both traditional finishes and the more innovative ones, with a special focus on the green products. Don’t miss it!
11 March 2019
Events
Decorizer, the creatives’ app
Novacolor presents Decorizer , the new app dedicated to applicators, professionals and lovers of color. Create your list of Novacolor colors, insert the finishes that are closer to your preferences and needs; apply the textures to the available augmented reality pictures, which have been categorized by “mood” (classic, modern and contemporary), or to a photo of your own personal room. . You can choose the finishes from our Decorative textures and/or from our flat paint color swatch for inside or outside use. Select a tint from an image in the Gallery or take a picture with the Camera of your mobile device, using Color-Picker or the CUBE . Create your own personal projects , using the wide selection of colors available, assign a name to your file and use the Paint Calculator , a tool that allows you to know the amount of product needed based on the m 2 of your project. Register via e-mail , Facebook , Google+ or WeChat to save an unlimited number of Projects. . Find out more about Novacolor products! For each of them there is an information sheet with technical , safety and brochures . For further details you can access the product page on the website , where you will also find the dedicated Tutorial Video . Share your project via one of the apps on your device. Buy the complete version of Decorizer by Novacolor for just € 3.99 to have the possibility to read any color using the CUBE and identify the most similar shade among our finishes. You will also have the possibility to send an order to your nearest dealer, geo-localized on the map, and create your own list of favorite dealers . Freely available on Google Play and Apple Store!
2 Octber 2018
Messen
Novacolor @Saie Bologna
Novacolor is waiting you at SAIE Bologna from 17 to 20 October. Hall 25 Booth B 129 - collettiva FEL Come&touch: Metallo_Fuso & CalceCruda
2 Octber 2018
Messen
Novacolor at ArtiBat
Come & Join us Parc Expo De Rennes from 24 to 26 October. Stand n. C49 Hall 5 Come & Touch: Wall2Floor, Metallo_Fuso, Archi+ Tadelakt, CalceCruda
1 Octber 2018
Messen
Novacolor at Warsaw Home Design Show
We are attending the Warsaw Home Design Show from 4 to 6 October. Visit our stand with REM - Booth n. C1.19 Come&touch: Wall2Floor, Metallo_Fuso & Archi+ Concrete, MATmotion and Color Wall
3 September 2018
Messen
Novacolor brings Italy to London at 100% Design
From the 19th to the 22nd of September, Novacolor will be at 100% Design , the most important exhibition in UK dedicated to design. This is the place for architects and designers from all over the world to meet the most renowned brands and the merging international talents with a focus on innovation and originality. We wait you at the booth n. D234 with the trendiest products and Metallo_Fuso , Novacolor product of the year with its unique and shining textures. In occasion of the event, Novacolor presents also the new Design Pieces by the master decorator Massimo Giuliani. Do not miss it!
30 July 2018
Events
Novacolor @ ArtFusion Event with Metallics & Technology
Novacolor is Gold Parner of ArtFusion Event , the most important event in Colorado dedicated to artists and decorators. From the 1 st to the 5 th of October, there will be workshops and entertainment , while on the 3 rd of October there will be an exhibition of works realized by all the artists and masters applicators who will take a workshop during the event. Novacolor will be represented by the master applicator Massimo Giuliani , Novacolor Ambassador 2016 with a Degree in the Art School of Ravenna (Italy) and over 15 years of international experience with our company. On the 2 nd of October, during Metallics and Technology workshop , Massimo will show how to apply Dune degradé effect and Extrawhite , Africa , Swahili , Animamundi metal core effect, Texi , Luce_wall painting striped effect and R-Stone . Fil rouge of these decorative paints is the elegance and the undoubted timelessness , together with their unique workability and sustainability . A unique chance to try our metallic products and achieve special texturized effects . We wait you at ArtFusion Event in Colorado, USA!
27 July 2018
Events
Novacolor @ ArtFusion Event with Countertop & Metallo_Fuso workshop
Novacolor is Gold Parner of ArtFusion Event , the most important event in Colorado dedicated to artists and decorators. From the 1 st to the 5 th of October, there will be workshops and entertainment , while on the 3 rd of October there will be an exhibition of works realized by all the artists and masters applicators who will take a workshop during the event. Novacolor will be represented by the master applicator Massimo Giuliani , Novacolor Ambassador 2016 with a Degree in the Art School of Ravenna (Italy) and over 15 years of international experience with our company. On the 4 th of October, during Countertop & Metallo_Fuso workshop , Massimo will show how to apply products like Zeus & IRONic , Wall2Floor , R-Stone and Teodorico travertine effect on horizontal surfaces, and the way to protect them from scratches and water . Massimo will present also Novacolor product of the year: Metallo_Fuso , a modern decorative finish with liquid metal effect , for modern design walls and furnitures . A unique chance to try our easy to apply and organic products, and obtain special texturized effects . We wait you at ArtFusion Event in Colorado, USA!
19 July 2018
Events
Novacolor colors requalify suburbs
Requalifying degraded neighborhoods of the cities through street art works. It's the main aim of an ambitious and very creative project, the Urban Art Contest 2018 , launched by the Faenza's association Distretto A, with the strategic partnership of Novacolor . The contest of this year had the main objective to ideally unify two different cities like Faenza and Palermo, both strongly linked to the territory. The project promoted by the Association Distretto A - Faenza Art District and Assiociation Punta Comune of Palermo, supported by a lot of sponsors including Novacolor , was won by the young Sardinian Tellas, an internationally known artist, who presented the works Terra e Mare (Earth and Sea), perfect expression of the souls of the two cities. The proposed art works tell about the opposites united by complementary elements, cold for the sea ( Mare ) and hot for the earth ( Terra ): a story made possible by the colors, from the matt finishing MATmotion by Novacolor , leakproof and ideal for the walling artistic productions. Water-based matt coatings , washable and anti-dripping , MATmotion colors are made to obtaine a uniform and continual patina on walls and ceilings, also on large surfaces. The quality and the guarantee of Novacolor became the main attractions of two old buildings in Palermo and in Faenza, returned to a new life thanks to the explosions of MATmotion colors and to the skill and creativity of the artist Tellas .
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